Oli London is a young Englishman fascinated by South Korea, and in particular by Jimin, a singer in the K-pop group BTS, whose international popularity is generating something close to a cult phenomenon. For several years, Oli London has been engaged in a process of transforming his body and identity in order to become one with his Korean idol. This means not only aesthetic surgery on the face but also the determination to become a K-pop star. Today, he is adulated by some and hated by others, who accuse him of appropriation and cultural fetishism.
The film stages the development of his identity via a Korean tale from the 13th century, the legend of a young sculptor who was commanded by the gods to produce a series of masks that were to remain unseen by any man on pain of death – a prohibition that, fatally, was transgressed. This tale accompanies a tradition of shamanic mask dances which are still performed today in the village of Hahoe. By embodying two characters from the tale, Oli London metaphorically tells his own story, but also that of the contemporary plasticity of digital identities and idolatry.